In the rapidly evolving digital marketplace, having an e-commerce website that stands out from the crowd is paramount. At Tolmer Group, we recognise the importance of integrating unique features that not only captivate customers but also enhance their overall shopping experience. Below, we explore the 5 essential features that can
Google’s latest algorithm update, known as “Google Page Experience,” has had a significant impact on search engine optimization (SEO). This update prioritizes user experience and website performance, taking into account factors such as loading speed, mobile friendliness, and visual stability. Core Web Vitals One of the key changes brought about
Social media has become a crucial aspect of modern marketing. With billions of active users on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a unique opportunity to reach a wide audience and build a loyal following. However, simply having a social media presence is not enough to drive
There is no doubt that we have all been annoyed at slow website speeds in the past. Not only can it be distracting, but in some cases, it can wreck the whole experience of the website you are browsing. Poor website speed can also impact your business’s success online, its
Has your website changed in ranking performance over the last few months? Have you been experienced reduced traffic, keywords, and ranking positions? This is almost certainly due to Google’s new algorithm update, the helpful content update. Thousands of websites across the web have reported decreased performance due to this algorithm
Are you ever worried about embarrassing Facebook memories popping up for family members, friends or even potential employers? I’m sure many of us have had this worry. After all. Facebook has been around for just over 16 years, which is certainly plenty of time to record some of our embarrassing
Facebook is always looking to expand its features and audience base. This has never been shown better than over the last few months, with the introduction of a new Facebook design, Facebook Shops and Facebook Messenger Rooms. Essentially anything Facebook can introduce to keep users on its mobile and desktop
When looking to improve the search engine performance and ranking of your website one of the most important strategies to consider is link building. Link building is quite often the difference between great sites ranking on the top page or on pages 5-10, it really is that important! Having a
Many websites and SEO specialists like to focus on optimising for Google search. Sure, this can seem like a great idea considering that Google has close to 50 billion searches every single month, however did you know that over 6 billion searches take place on Bing every month? Bing is
Google recently announced the introduction of a few new key features for the Google My Business platform designed to assist businesses struggling from the massive economic impact of Covid-19. This latest move by Google is sure to do just that, with the new features allowing businesses to attach gift card
For businesses providing B2B services and products there really is no better place on the internet than LinkedIn. LinkedIn has become the premier B2B social media platform over the last decade, giving users and businesses the platform to engage directly with decision makers in business and even businesses themselves.One of
Last year Google announced the gradual introduction of a brand new Google Ads campaign type called Discovery Campaigns. Although it has been in beta testing for almost a year, this new tool is now available globally to Google Ads users. Discovery Campaigns offer some great benefits to businesses looking to
We all know that nobody likes a slow website. In fact, more than half of internet users will leave your website if it doesn’t start to load within 5 seconds. That is a lot of pressure! Especially when considering that the average load time for websites is 11 to 14
Many people who are just getting into SEO, whether you are building your own website or looking to learn more about the industry, will come across loads of weird words and terms that aren’t found anywhere else, like “Meta Descriptions”, “Alt Text” and “H1”. Eventually you will come across the
Almost 2 years ago, Instagram announced the integration of music in Instagram stories. Over the years this has grown to become one of the most used features in Instagram stories. Try to think about the last time you viewed a few stories and didn’t come across a story featuring music!Recently,
With Covid-19 having a dramatic impact on businesses all over the world, silicon valley giants have looked to integrate new tools for businesses to use to help them stay afloat during these crazy times. Recently we saw the adoption of Facebook Shops on both Facebook and Instagram. Google has now
The modern world of business has made it absolutely essential for your brand to be on social media. Having an active presence is something that consumers both value and use as a form of authentication for your business. If you are active and engaging on social media, then consumers know
Backlinks are one of the most common things you will hear about in SEO, and they should always be an important part of your SEO strategy. That is because backlinks are one of the top three factors that search engines like Google, Yahoo and Bing take into account when choosing
