There is no doubt that we have all been annoyed at slow website speeds in the past. Not only can it be distracting, but in some cases, it can wreck the whole experience of the website you are browsing. Poor website speed can also impact your business’s success online, its SEO, and even your brand’s perception. At Tolmer Group, we work every day to help website’s boost their speed and experience all of the benefits that come with it. Let’s take a closer look at why you should care about the speed of your website and how important it is to the success of your business online.
Website Speed Impacts Your SEO
In recent years, Google has made no secret of the fact that speed is a primary factor in the ranking of any site in the search engine. In order to outrank your competition, your site needs to be faster. Having a slow site will leave your site struggling to climb ranking positions and drowning below your competition, which isn’t something any business wants.
Website Speed Changes How Consumers Behave
The modern consumer makes choices quickly. With a simple search, they are presented with potentially thousands of different options to fill their needs. This has resulted in consumers developing a short attention span. If your website doesn’t load fast enough, they will move onto a website that does. It sure is harsh, but it is how modern business operates. Having a fast website is a necessity when competing for business online. Faster websites receive more conversions and more leads.
Website Speed Increases Your Brand Perception
We all know how important brand perception is. It is crucial for consumers to see your brand in a positive light in order to ensure your business is in the best position to gain their trust and their business. Speed is an important factor in crafting your brand’s perception. Think of it this way, if potential customers visit your website and are presented with a slow, sluggish, and unresponsive site, what will they think of your business? Increasing your site’s speed is a great way to boost your brand perception for your target markets.
Need Help With Speed? Contact Tolmer Group Today!
Tolmer Group is here to help with your website speed troubles. Our web development experts can optimise your site to get it as fast as possible. Would you like to get started? Get in contact with the Tolmer Group team today.
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